SHAKEitCOOL™ is more than just a regular cooling towel - 
it’s a versatile and powerful tool that can help you stay cool and 
comfortable no matter where you are.
It all started with sweat. Our founder, someone who loves to enjoy the outdoors, found herself struggling to stay cool and comfortable while working out or spending time in the great outdoors. She tried all sorts of cooling products, but they were either too bulky, too heavy, or simply ineffective. Frustrated but undeterred, she decided to take matters into her own hands and create a cooling solution that actually worked. And thus, SHAKEitCOOL was born.

From those humble beginnings, SHAKEitCOOL has grown into a beloved brand that helps people around the world stay cool, comfortable, and energized no matter what the weather brings. We’re constantly innovating and improving our products to ensure that they’re the best on the market, and we’re committed to providing exceptional customer service and support. Whether you’re an athlete, an outdoor adventurer, or just someone who wants to beat the heat, SHAKEitCOOL is here to help. Thanks for being part of our story!
Take the SHAKEitCOOL #HotWaterChallenge!

Our towels are designed to keep you cool no matter the temperature of the water you use to wet them. Whether you use hot, warm or cold water, the special cooling fibers inside the fabric will activate as soon as you shake it a few times. These fibers quickly absorb the water and then release it slowly over time as the towel evaporates, drawing heat away from your body and creating a long-lasting cooling effect that can last for hours. 

This evaporative cooling process is incredibly efficient and effective, making Shake it Cool a great choice for anyone looking to stay cool and comfortable in hot and humid weather. Plus, the towels are reusable and easy to clean, so you can use them again and again.

Our team is constantly working to improve our technology and find new ways to make our products even more effective. We’re committed to providing you with the highest quality cooling solutions possible, and we’re always here to answer any questions you might have about our products and how they work.

Thank you for choosing SHAKEitCOOL - we can’t wait to help you stay cool and comfortable, no matter what the weather brings!
At ShakeitCool, we are more than just a cooling towel brand; we are on a mission to make a positive impact in people's lives. Our innovative cooling technology offers instant relief from the scorching heat, allowing individuals to stay cool and comfortable during outdoor activities. But our commitment doesn't stop there. We take pride in our locally packaged products, deeply rooted in Arkansas, and we are actively working with our manufacturing partners in Arkansas and North Carolina to make the towels "Made in the USA with imported fabric". By doing so, we aim to create even more jobs and contribute further to our local communities. 

Embracing a sustainable approach, our towels are infused with iodine for antibacterial freshness and UPF 40 for sun protection, keeping you not only cool but also protected. And that's not all! We believe that staying cool can be both functional and fun. That's why we offer an exciting range of novelty fashion prints to suit every individual's style. From vibrant patterns to trendy designs, our cooling towels let you make a statement while staying cool. 

Join us in our journey to beat the heat and enjoy life to the fullest with ShakeitCool! 🇺🇸🌞❄️ #StayCool #SupportLocal #MadeinUSA #CoolingTech #NoveltyFashionPrints

What Others Are Saying

These cooling towels are amazing! I live in a hot, humid climate and was always struggling to stay cool during outdoor activities. But with ShakeitCool's towels, I'm able to stay comfortable and refreshed for hours on end. They're easy to use, easy to clean, and the quality is top-notch.


I'm a fitness enthusiast and love to push myself to the limit, but in the summer months, the heat can be unbearable. That's where ShakeitCool comes in - their towels are a game changer. They keep me cool and dry during even the most intense workouts, and I love the fun patterns and colors. Highly recommend!


I work outside all day and was always struggling to stay cool during the summer months. But ShakeitCool's towels have made a huge difference. They keep me comfortable and cool even in extreme heat, and I love that they're reusable and easy to clean. I won't go back to traditional cooling towels - ShakeitCool is the real deal.