Cooling Down the Moves: SHAKEitCOOL Sponsors Breaking Habits 20th Anniversary Jam
SHAKEitCOOL was proud to be part of a major milestone for Arkansas’s Hip-hop community — the Breaking Habits 20th Anniversary Jam, held in Downtown Fayetteville on October 11, 2025.
Since 2005, Breaking Habits has been empowering and inspiring through Hip-hop culture — hosting youth programs, workshops, and dance jams that bring people together from across the U.S. This year’s event celebrated 20 years strong with a high-energy 2v2 Breaking competition, featuring local dancers, artists, and guests from as far away as Taiwan.
The battles were electric, filled with incredible moves, musicality, and stamina. One of the most inspiring moments came when @aa_ajoe took home the win—solo! His performance wowed the crowd and earned him a guaranteed spot at the next Hustle Hornets Jam in Atlanta.
To celebrate his victory, SHAKEitCOOL gifted the champion our cooling performance gear, made to keep athletes and dancers cool under pressure.
We’re honored to support Breaking Habits and the culture they’ve built over two decades—one that celebrates creativity, movement, and community. Here’s to the next 20 years of breaking barriers, building connections, and staying cool while doing it.
